Content and training for podcasts, blogs and other social media http://www.r17m.com from Rule 17 Media in Australia Fri, 07 Oct 2011 23:55:23 +0000 en hourly 1 Blogging for Kindle authors http://www.r17m.com/2011/06/blogging-for-kindle-authors/ http://www.r17m.com/2011/06/blogging-for-kindle-authors/#comments Thu, 09 Jun 2011 00:28:22 +0000 Steven Lewis http://www.r17m.com/?p=332 I still do what I do for bloggers and everyone interested in the world of social media, beit Twitter or podcasts. I have, however, been focussing my own blogging energy on my blog for Kindle authors.

Demonstrating thought leadership as published author used to be an expensive process if you were self-publishing. It isn’t the case any more. Thanks to the Kindle, there’s an inexpensive platform on which to share your ideas with a potential audience of millions. Readers don’t have to own a Kindle. There are apps for all major devices.

]]> http://www.r17m.com/2011/06/blogging-for-kindle-authors/feed/ 0 Twitter Weekly Updates for 2011-02-07 http://www.r17m.com/2011/02/twitter-weekly-updates-for-2011-02-07/ http://www.r17m.com/2011/02/twitter-weekly-updates-for-2011-02-07/#comments Sun, 06 Feb 2011 13:59:00 +0000 Steven Lewis http://www.r17m.com/2011/02/twitter-weekly-updates-for-2011-02-07/
  • The meat I've bought recently from local butchers has convinced me to give up supermarkets. Entirely different quality for not much more. #
  • When one calls someone out for auto-DMing and they don't reply it rather proves the emptiness of their supposed delight to be connected. #
  • Why I don't park here anymore http://yfrog.com/gzd4sbej #
  • Is it really too much to expect the Sydney Opera House to know how to use an apostrophe? #grumpyoldman #
  • Dear Twitter HQ, I hope you're listening when I list the senders of auto-DMs as spammers. I would hate to be wasting my time. #
  • Today I faced a problem and dashed off a regular expression to solve it. Nice #olddog #newtricks #
  • Ho, ho! RT @Tatterededges: There is too much retweeting going on this morning. Every tweet in my feed at the moment is a RT. #
  • Odd to see @sunriseon7 "journalist" Melissa Doyle reporting on only the view from her Cairns hotel, leaving any journalism to the weatherman #
  • Writing a podcast script so fare thee well for now, tweeple. #
  • After a day writing + recording voiceover, and mixing a travel feature, I am ready for this http://yfrog.com/h04jxvsj #
  • The a/c recommendation chain: from @todddicko to me and @sydneygirl and on to @daneglerum and @pillowburner. Sorry about the global warming. #
  • Seeing all the CNY greetings from people without connection to China and wondering which culture's NY will capture gweilo fashions next #
  • HT to @sunriseon7 for its ad-free coverage of Yasi. Grown-up morning TV. Nice. #
  • Is there a filter I can run over Twitter to take out any tweet with "noes" or "noms" in it? #
  • Kindle Writers post, Ebook numbers roundup – http://bit.ly/hQW08p #
  • I finished a podcast before breakfast and have written 2,500 words since. And have been out for 45 minutes for coffee. #workingfromhomerocks #
  • Disappointed the Kindle edition of "Personal Kanban" by @ourfounder isn't out. Hope it is by #amplifyfest #
  • Do pre-teen boys not shower so we're actually pleased when they grow into the lashings of cologne stage? #
  • Today I got to podcast, write and learn some regular expressions. And have coffee in the sun with the paper. The perfect workday. #
  • I've seen a bad corporate social media policy but not as bad as CBA's, although they're backing down on theirs http://bit.ly/f13QaE #
  • 40 degrees & on my way to a wedding in leather shoes, trousers and jacket. When will we accept where we live and alter dress codes to match? #
  • Watched "True Grit" with @sydneygirl and Mr 12.5 in @eVent_cinemas Gold Glass. Highly recommend the film and the cinema. #
  • According to @Klout, I've a small but tightly formed network that is highly engaged – http://bit.ly/ewyeTP <— Congrats, Team Rule17 #
  • Shock announcement: Oxford more impressed by A-level in maths than photography. Also flower arranging rates poorly
    http://gu.com/p/2mq5c/ip #
  • RT @Taleist: After a day writing + recording voiceover, and mixing a travel feature, I am ready for this http://yfrog.com/h04jxvsj #
  • "Complimentary flights are no longer wishful thinking" – @americanexpress. A company that can English write, however… http://bit.ly/dTgcPp #
  • Watched a film from Foxtel on the Xbox tonight. That I can do these things is still wonderful and half the fun of the Internet to me. #
    • ]]>     http://www.r17m.com/2011/02/twitter-weekly-updates-for-2011-02-07/feed/ 0     Twitter Weekly Updates for 2011-01-31 http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-31/ http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-31/#comments Sun, 30 Jan 2011 13:59:00 +0000 Steven Lewis http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-31/
  • Kindle Writers post, Please tip your author – http://bit.ly/hsWx1q #
  • My evening seminar Sell Your Ebook on Amazon is at the SWC 5 April. Ebooks are a great way to self-promote http://bit.ly/f2regY #
  • One lesson publishing for the Kindle teaches you is that people expect an awful lot for 99 cents. What would you do for 99 cents? #
  • Kindle Writers post, How much of your time can I buy for 99 cents? – http://bit.ly/fEo8AN #
  • RT @ryantracey: The dodgy world of free WordPress themes http://j.mp/fFRBi1 HT @Tom125 (ping @daneglerum) #
  • Kindle Writers post, The importance of a good ebook cover – http://bit.ly/gG932h #
  • I never read @fastcompany without a pen and a piece of paper to hand; it always leads to so many ideas. #
  • A/B testing is my new best friend, sorry other potential contenders. #
  • Kindle Writers post, Kindle Singles: Just the first Amazon endorsement of ebook quality? – http://bit.ly/gQscBf #
  • Dear Australian Government, will it take a levy for you to support Safari? #
  • Amazon has just announced that Kindle books have now overtaken paperback books as the most popular format on Amazon.com #yam #
  • Signing up to your writers' festival email list means I shouldn't have to "check the website regularly" to see if you've put up the program? #
  • Sometimes you interview people for a podcast and you just know you've got everything you need to lift the whole thing. Brilliant. #
  • Switching to long blacks as part of the weight loss effort has the side effect of making me feel more manly. Want to fight? #
  • Is it me or has "Wired" careened off a cliff? I flip through it now like it's "Hello" except "Hello" doesn't disappoint. No renewal, I think #
  • I watched Seven News now the ABC News. Can't fathom that the "diet myths" story that was big on Seven hasn't been mentioned on the ABC. #
  • #FF @ellastella If there's news in Gloucestershire, she'll find it. (I did say "if") ;-) #
  • Daily Mail headline: "Number of British Muslims will double to 5.5m in 20 years". Subtle, boys, subtle. Facist dickheads. #
  • Buying tickets from @eVent_cinemas requires agreeing to three of their company policies. It's like being at work. #
  • South Africa is aware that Nelson Mandela, like all of us, must die sometime, right? #
  • Today: Black Swan, Gold Class, 10:30. Afternoon tea Sir Stamford 13:30, Kindle out. Transport: Vespa. Good day ahead. #
  • Nothing like hearing a bunch of millionaires in make-up discuss how the levy will affect "Australian families", @sunriseon7. #
  • The rich old lady on @sunriseon7 is so down to earth. I know this because she uses verbs like "slug" and describes HM Govt as "this mob". #
  • How many sandbags did you fill, lady? #
  • Now insurance companies are "mongrels". WTF? Who let this coiffed bogan in the studio, @sunriseon7? The usual trope-filled debate. #
  • If you have a Kindle, try out the new Kindle Singles: "compelling ideas expressed at their natural length". Genius amazon.com/kindlesingles #
  • Such an entertaining book http://amzn.com/k/21HR23WVQ44HN #Kindle #
  • Hello, Saturday http://yfrog.com/h5yh2nhcyj #
  • Tip for David Flint: referring to the other side of the debate as "elite salons" makes you sound far more elite than they do. #
  • Kindle Writers post, Things Amazon needs for authors – http://bit.ly/fWYBdm #
  • Going well with my no celebrity "news" resolution but have noticed Sheen's porn & pornstar evenings involve no allegations of actual sex #
  • loved Parks and Recreation – s3 | e2 – Flu Season on Boxee http://bit.ly/ie6u2D #
  • Kindle Writers post, Data sharing by Amazon would lead to more sales for Amazon and its Kindle authors – http://bit.ly/fnlt8b #
  • It's quite an author who finds two places to use the word "chthonic" in a single book, or lifetime. http://amzn.com/k/2R0OBM84SI0GZ #Kindle #
  • Followed by @nswseo, auto-followed back only to receive a notice saying the account uses a validation service and I must validate. Um, no. #
  • TV cook contestants: Your food "comes from the heart"? So does my dancing but you wouldn't pay to see me dance "The Nutcracker". #MKR #
    • ]]>     http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-31/feed/ 0     Twitter Weekly Updates for 2011-01-24 http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-24/ http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-24/#comments Sun, 23 Jan 2011 13:59:00 +0000 Steven Lewis http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-24/
  • Review Day closed last night. Thank you to everyone who requested a review copy of my Kindle titles. I look forward to your reviews :-) #
  • Stephen Leather, author of thrillers, made £12,691.57 from his Kindle sales on Amazon.co.uk in December http://bit.ly/ewdmD8 #
  • At Intel #2ndGen at Luna Park http://yfrog.com/h3clmlyj #
  • Consumers are now 66% of the PC market vs less than half that 10 years ago #moolyeden #2ndGen #
  • The PC, like the mobile phone, is personal(ised) now and not to be shared even in families #2ndGen #moolyeden #
  • Ereaders are the 3rd most wished-for gifts #moolyeden #2ndGen #
  • Challenge for IT depts –> People want to create and will if it's easy #yam #2ndGen #moolyeden #
  • Being more efficient by being less polite might work better in Israel than Japan, no? #2ndGen #moolyeden #
  • Amazing real time avatar #moolyeden #yam #2ndGen #
  • http://yfrog.com/h4opscpj #yam #2ndGen #moolyeden #
  • I'm out of practice with press launches but this one feels long. After an hour there'd better be a snack tray coming round #2ndGen #
  • Is being able to stream Sex and the City 2 in HD a pro or a con? #2ndGen #
  • Some journalists here are determined to make #moolyeden admit there's a #2ndGen backdoor for film studios. He has already said there isn't. #
  • Is this a press conference or a gathering of conspiracy theorists. Journalists should ask the tough questions, not the stupid ones. #2ndGen #
  • Thank you, @ryantracey, for your review of "Kindle for Newspapers" http://amzn.to/htbKoz #
  • Kindle Writers post, Want to donate to charity? I'll pick up the tab. – http://bit.ly/dE1h7y #
  • Kindle Writers post, Self-published author gets book contract – http://bit.ly/gqluBI #
  • Kindle Writers post, Word is (still) not the right format for Kindle book conversion – http://bit.ly/eD35Hf #
  • An iPad case inspired by the Moleskine. The perfect case for the iPad I don't yet have http://bit.ly/ehnOnA #
  • Kindle Writers post, When a 70% Kindle royalty is really a 35% royalty – http://bit.ly/hIk8o9 #
  • Kindle Writers post, Amazon's DTP is now its KDP – http://bit.ly/hsvALw #
  • To lose weight Tony Ferguson advises me to go to a park and play with the kids. Is that because the food in prison is especially healthy? #
  • You know Tony Blair must really be sorry when his regret is deep *and* profound. #
  • Just had the nicest email from a reader of http://bit.ly/gxuhEh. Never underestimate how you can make someone's day with a compliment! #
  • Wife's verdict on Oprah in Australia: "You and I could go overseas and shout and sing at everyone and everything we see. Easy." #
    • ]]>     http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-24/feed/ 0     Twitter Weekly Updates for 2011-01-17 http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-17/ http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-17/#comments Sun, 16 Jan 2011 13:59:00 +0000 Steven Lewis http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-17/
  • According Channel Nine's Today Show's Cameron the QLD floods must be "crippling" to Anna Bligh's ability to deal with "as a woman". #
  • This much flannel in your bio means I won't buy the book: "Justin commonly interacts with senior level management to drive the strategic…" #
  • Kindle Writers post, Google Books linking problem continues to cost ebook authors money – http://bit.ly/h7Aith #
  • Nine of the top 10 videos on The Australian relate to the floods. #3 however, relates to that silly girl and the football team. #
  • I think I need Xbox rehab. This is out of control; I think I have PTSD. #
  • Have you ever heard anyone say, "I'm *not* an intelligent person"? #
  • "You don't want an ugly wife," says Mr 12 newly converted by @sydneygirl to #TheBachelor #
  • I say again: If the SMH wants to lift videos from YouTube, it should have the bandwidth to do it. Otherwise, just embed. #
  • You are officially allowed to break out the word "apocalypse" when there are sharks swimming up your streets. http://bit.ly/hpA37H #
  • Re the failure of MySpace "People like customising, but they don't like it when other people can too." http://bit.ly/giWUYq via @fayafshar #
  • This is already the best sales month ever for the Kindle version of my walking tour of The Rocks in Sydney. Thanks! http://amzn.to/i86zhA #
  • Not the biggest #qldflood problem? ;-) RT @yarostarak: Ahh bugger, all the tennis courts at UQ are flooded – http://youtu.be/2eKAjhH2czA #
  • My Sydney Writers' Centre seminar on how to sell your ebook on Amazon's Kindle is now on sale (5 April) http://bit.ly/f2regY #
  • Kindle Writers post, Sell your ebook on Amazon (Kindle) – Sydney Writers Centre seminar 5 April 2011 – http://bit.ly/gq2s9X #
  • Thank you spammer — "You make it enjoyable and you still care for to keep it smart." — I do indeed care for to keep it smart. #
  • Kindle Writers post, Review day: Free Kindle books for review – http://bit.ly/h5LwLG #
  • My Kindle books, including two guided walks of Sydney, are available free as review copies but today only…. http://bit.ly/h5LwLG #
  • Good lord I actually have keywords with an Adwords quality score of 10/10 <blushes>. Why, thank you, Google, you flatterer, you. #
    • ]]>     http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-17/feed/ 0     What if the crowd is a shower of morons? http://www.r17m.com/2011/01/what-if-the-crowd-is-a-shower-of-morons/ http://www.r17m.com/2011/01/what-if-the-crowd-is-a-shower-of-morons/#comments Wed, 12 Jan 2011 06:07:08 +0000 Steven Lewis http://www.r17m.com/?p=325 MySpace is going down. Yes I know: you thought it already had. Me, too. Turns out it’s staying aloft for a while longer by throwing 60% of its employees over the side of the balloon. That’s lead to a great thread on reddit by a soon-to-be ex-employee. The thread is digested by UX Magazine in MySpace’s US-Induced Death.

    Digesting the digest, the unhappy employee writes:

    What [MySpace's customer surveys] may have missed is a survey of people currently not using Myspace. Because I’d bet that a reason for leaving/using Facebook instead was the clean, elegant look of Facebook… People like customising, but they don’t like it when other people can customise too…

    … 9 times out of 10 what the public collectively wants is just plan awful. The fact is most people just aren’t very smart, and the more you have in a group, the dumber they get. When you have a focus group of grandmas and parents and kids all sitting in a room together, and you ask them a question like “would you like to be able to customize your website?” most of them are going to think yeah, that sounds good! without even realizing what that will entail. … This should be a cardinal rule for every business: people, for the most part, have no fucking idea what they want until it lands in their fucking laps.

    It won’t surprise many who know me that the idea of the crowd being wise has always struck me as deeply bogus. I think this MySpace casualty is right on the money.

    HT to @fayafshar

    ]]>     http://www.r17m.com/2011/01/what-if-the-crowd-is-a-shower-of-morons/feed/ 1     How to get newspapers and magazines on your Kindle for free http://www.r17m.com/2011/01/how-to-get-newspapers-and-magazines-on-your-kindle-for-free/ http://www.r17m.com/2011/01/how-to-get-newspapers-and-magazines-on-your-kindle-for-free/#comments Mon, 10 Jan 2011 04:10:24 +0000 Steven Lewis http://www.r17m.com/?p=321 Kindle for Newspapers, Magazines and Blogs

    Google Analytics can be a fount of useful information. I learned, for instance, from the logs of Kindle Automation for the Mac how many people are interested in learning how to subscribe on their Kindles for free to newspapers and magazines. They were finding the Kindle Automation site because that’s one of the things the book teaches Mac users.

    I decided to write a separate ebook how-to guide for Mac and PC users looking for free newspaper and magazine subscriptions for their Kindles. The result is Kindle for Newspapers, Magazines and Blogs, which is available from its own website or from Amazon.

    ]]>     http://www.r17m.com/2011/01/how-to-get-newspapers-and-magazines-on-your-kindle-for-free/feed/ 0     Twitter Weekly Updates for 2011-01-10 http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-10/ http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-10/#comments Sun, 09 Jan 2011 13:59:00 +0000 Steven Lewis http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-10/
  • Mr 12 is now watching David Attenborough on his Xbox. Take that, fuddy duddy parents. Also, he's killed about a billion Nazis. #
  • I'm a Superfan of Kindle Automation for the Mac on @GetGlue http://bit.ly/huZUup #
  • Kindle Writers post, Maybe you don't "own" a Kindle book. Get over it. – http://bit.ly/e7fXXE #
  • An amazing number of people think they should have the same rights to ebooks as pbooks, more in fact. #
  • Should I be flattered that someone is trying to find a torrent for Kindle Automation for the Mac? http://bit.ly/bHWpyn #
  • Winners! RT @webdynamo: AMP recognised in Nielson's 2011 10 best intranets. Very proud of the team achievement! http://bit.ly/BTmsP #
  • If subtle were a hammer, Google Adwords needs an anvil to give a keyword a quality score of 7/10. What for a 10? One word, 70pt, bold? #
  • Kindle Writers post, How to get free Kindle newspapers and magazines – http://bit.ly/ghUI3c #
  • Mr 12 is sitting on the sofa reading the Oxford English Dictionary. The apple has not fallen far from the tree. #
  • What a way to go! RT @damjanov: Reasons to vote me #TopGeek I got fired for a tweet before twitter was even popular – http://bit.ly/topgeek #
  • loved Human Target – s1 | e7 – Salvage & Reclamation on Boxee http://bit.ly/cir8WM #
  • Not often I'd expect my path and Triple J's to cross :-) http://www.triplejunearthed.com/Artists/View.aspx?artistid=41176 on @jUnearthed #
  • New home for Kindle For Newspapers, Magazines and Blogs – How to Get Free Content for the Kindle http://bit.ly/hsz07R #
    • ]]>     http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-10/feed/ 0     Twitter Weekly Updates for 2011-01-03 http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-03/ http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-03/#comments Sun, 02 Jan 2011 13:59:00 +0000 Steven Lewis http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-03/
  • If you've resolved to enjoy Sydney more, my self-guided walk from Circular Quay through the Gardens is on Amazon http://amzn.to/g1SIbZ #
  • We now have Foxtel courtesy of the XBox. "Amazing," says I. "Welcome to the 21st century, Dad" says Mr 12. #
    • ]]>     http://www.r17m.com/2011/01/twitter-weekly-updates-for-2011-01-03/feed/ 0     Twitter Weekly Updates for 2010-12-31 http://www.r17m.com/2010/12/twitter-weekly-updates-for-2010-12-31-2/ http://www.r17m.com/2010/12/twitter-weekly-updates-for-2010-12-31-2/#comments Sun, 26 Dec 2010 13:59:00 +0000 Steven Lewis http://www.r17m.com/2010/12/twitter-weekly-updates-for-2010-12-31-2/
  • Received a Christmas Day auto-DM from @dgupta5150 offering his book "Tired of Being Marketed To?"; must be the sequel to "Tired of Irony?". #
  • Irony's plaything, @dgupta5150 is a "Savvy Marketing & Social Media Visionary" but he's also "humble". There are too few humble visionaries. #
  • Went to Picton. It was closed. Eight years here and I'm still surprised by the Australian approach to commerce. #
  • Helloooo, Kangaroo Valley. The view from my chair on the porch http://yfrog.com/gzzfwjcj #
    • ]]>     http://www.r17m.com/2010/12/twitter-weekly-updates-for-2010-12-31-2/feed/ 0