Archive for Twitter
Don't let guilt stop you enjoying social media
Until recently my feed reader was a no-go zone. I had so many unread articles in it that I couldn’t bear to open it because I knew I would never get through them. I felt guilty: I’d subscribed to all these blogs and news sites, I should read everything they put out. That’s a ridiculous [...]
All talk, no value
Yesterday I unfollowed an Australian celebrity chef on Twitter. I was tired of his messages about which celebrity had eaten in the restaurant or which better-known chef was popping in to bask in the splendour. It felt self-serving: “Miranda Kerr eats here so you should, too.” If you move in rarefied circles, you can’t help [...]
Keep the channels clear
It is sometimes easier to send a tweet or share a link on Facebook than it is to send an email. In an office, though, email is often the best source of communication. Work emails are collected in one place so they are easy to sort, act on and archive. Accepting important messages through many [...]
Don’t ignore the emotional side of social media
When you make the “talk to the hand gesture”, turn your back on someone, or flounce out of the room, you are consciously trying to impact the way the recipient feels about you. Sometimes the way they feel about what you’re doing isn’t what you intended. (One thing reality TV shows us time and again [...]
It's okay to drop in and out of Twitter
Clients who sneer at Twitter at first usually come round when they know it’s okay to drop in and out. You’re not expected to read every message from everyone you follow, even tweets from your closest friends. It’s not that sort of medium. Twitter is a cocktail party at which you’re not expected to be part of every conversation. It’s okay to move from group to group and, eventually, to go home and switch off.