Archive for Corporate social media
The web is dead. Do something about it.
The web is dead, says Wired magazine; and, with only 23 per cent of people’s online time spent on the web, they’re right. So what are you doing about it?
Sometimes a little Googling is a dangerous thing
An author who heard my talk at Mosman Library on blogging asked me to meet him with a view to promoting a book he’d had self-published. He’d already written a “press release” based on what he’d learned Googling “how to write a press release”. Speaking as a journalist who at one time used to receive [...]
New website design
Those of you who subscribe via RSS might be getting a load of posts that don’t make sense unless you know there’s a new design at the website. It works using special posts to the blog but I fear these will have been getting pushed out with the RSS. I’ve put the new site together [...]
Keep the channels clear
It is sometimes easier to send a tweet or share a link on Facebook than it is to send an email. In an office, though, email is often the best source of communication. Work emails are collected in one place so they are easy to sort, act on and archive. Accepting important messages through many [...]
Blogging like it's 1788
I am typing this post on the latest MacBook Pro sitting at an 18th century bureau. One of these office tools will last another 200 years and the other will be approaching useless next year. Not all technology will endure, which shouldn’t put you off investing time and money in them. The hours I spent [...]
Having a tool isn't the same as using it
An email exchange with a fellow social media consultant prompted me to think about the assumptions we often make from the outside about a company. If, for instance, a corporate communications professional tells a conference audience that the company has blogs, wikis, instant messaging, Yammer et al, it doesn’t necessarily mean those things are widely [...]
Everybody's talking at me
Having a company blog, Twitter account, Facebook page and so on is a great idea but you shouldn’t miss out on the conversations that don’t happen in a forum you provide or where a response from you isn’t appropriate.